adidas Sport eyewear is now a complete optical supplier offering a new range of unique sports lenses made for adidas frames.
Just a small change in prescription drastically increases your risk of losing focus. High quality sports eyewear protects the eyes and provides first class vision. For athletes who require prescription lenses, adidas eyewear offers a range of prescription solutions compatible with their individual needs and types of sport. You can choose between direct glazing, adapter, and clip-in solutions to ensure optimal performance through optimal vision – your individual prescription solution, built for performance!
adidas Sport eyewear uses Shamir’s Attitude III® sports design for both Single Vision and Progressive lenses (direct glazing/adapter solutions) with our unique LSTTM technology.
LSTTM works like a color equalizer, enhancing the perception of pure primary colors.
This results in an improved color perception and high contrast vision.
Perfect for sports that takes you in and out of shaded areas.
• less eye stress and better vision for your sport
• constant, high contrast vision
• improved natural color perception
• enhancement of details and contours
• equal light harmonization
• reducing light to a comfortable level
Shamir Attitude III® Progressive and Single Vision sports lenses support a wide range of panoramic angles and base curves to optimally suit the wrap angle of adidas Sport eyewear while mainting all of the design advantages.
LSTTM technology is only available in adidas Sport eyewear.
Our best selling collection evil eye halfrim pro is now available with our latest innovation, the Vario lens.
The new photochromic Vario lenses have the ability to automatically change
FROM A CRYSTAL CLEAR TO DARK TINT, featuring a transmission range from 14 to 89%. Utilizing our Injection Technology, the wafer inlay is injected directly into the lens. The vario wafer allows the vario lens to automatically adapt to natural lighting conditions (UV radiation), at a speed that rivals that of the best on the market. The adidas Sport eyewear Vario lens offers maximum longevity and durability thanks to the use of our ingenious Injection Technology.
‘Arthur Arbesser for Silhouette’ is a collection of four brightly coloured, ultra-stylish sunglasses.
Silhouette is committed to supporting young designers and unearthing great design talent. Each year, Silhouette invites an up-and-coming designer to design a range of sunglasses using Silhouette’s iconic frame, the TMA, as their template. This year is the turn of internationally acclaimed fashion designer, Arthur Arbesser.
Internationally known as one of the most promising new designers in Milan, Arthur was born and raised in Vienna. He studied at Central St. Martins in London and worked for Armani for 7 years before launching his own label in 2013 at Milan’s fashion week.
Call in to Unia Opticians, on Strutton Ground, to try the these amazingly lightweight, beautiful styles, as long as stocks last!
Children may not be interested in the fashion aspect of sunglasses, but given that kids spend much more time outdoors than most adults, sunglasses that block 100 percent of the sun’s harmful ultraviolet (UV) rays are an important consideration.
In fact, according to some experts, up to half of a person’s lifetime exposure to UV radiation can occur by age 18. (Other research cited by The Skin Cancer Foundation suggests the amount of lifetime exposure to UV radiation sustained by age 18 is less than 25 percent.)
Given that excessive lifetime exposure to UV radiation has been linked to the development of cataracts and other eye problems, it’s never too early for kids to begin wearing good quality sunglasses outdoors.
Children’s eyes are more susceptible to UV and HEV radiation than adult eyes because the lens inside a child’s eye is less capable of filtering these high-energy rays. This is especially true for young children, so it’s wise for kids to start wearing protective sunglasses outdoors as early in life as possible.
It is also important to consider that your child’s exposure to UV rays increases at high altitudes, in tropical regions and in highly reflective environments (such as in a snowfield, on the water or on a sandy beach). Protective sun wear is especially important for kids in these situations.
Choosing sunglass lens colours
The level of UV protection that sunglasses provide is not related to the colour of the lenses.
As long as your optician certifies that the lenses block 100 percent of the sun’s UV rays, the choice of colour and tint density is a matter of personal preference.
Most sunglass lenses that block the sun’s HEV rays are amber or copper in colour. By blocking blue light, these lenses also enhance contrast, a positive feature for outdoor sports and cycling.
Sunglass styles for children
Colourful, adolescent frame styles are still available, but sunglass companies have found a niche in appealing to children’s desire to look like their parents or older siblings.
Oval, round, rectangular, cat-eye and geometric shapes are all popular in cool, sophisticated colours like green, blue, tortoise and black. Metal frames are very popular, but so are plastic sunglass frames that look like scaled-down versions of trendy adult styles. Also, sporty styles for kids like wraparounds are available in miniature adult editions.
Where to buy kids’ sunglasses
The best places to find kids’ sunglasses or obtain advice regarding them, are sunglass specialty stores like your local optician or optical shop.
Some opticians even specialise in children’s sunglasses and eyeglasses and have dedicated areas just for kids to play and shop for their frames.
Wherever you go, look for a good selection of sunglass frames scaled specifically for a child’s facial dimensions and a professional staff experienced in fitting children’s eyewear.
The first few frames from Maui Jim’s new Blue Hawaii collection, which feature a blue flash mirror coating, were unveiled last year at the TFWA World Exhibition & Conference in Cannes.
Blue Hawaii coating is applied to a grey base lens to create one of the most protective lenses on the market, claims Maui Jim.
“Blue Hawaii’s high contrast Anti-Reflection coating to eliminate stray light combined with Maui Jim’s proprietary PolarizedPlus2 lens technology – which reduces 99.9% of harmful glare and provides 100% protection from UVA and UVB rays – means that only 19% of light is transmitted to the eye,” says the brand.
Maui Jim says that this high protection lens material makes the Blue Hawaii collection of sunglasses ideal for extra bright days and activities on water.
This month Blue Hawaii just got better!
Maui Jim have recently extended our Blue Hawaii collection so it’s available in more styles. For non prescription wearing, the Blue Hawaii lens is now available in the following styles:
Baby Beach, Cliff House, Ho’okipa, Leia, Mavericks, Peahi, Red Sands, Sweet Leilani, Tail Slide and Wiki Wiki.
The Blue Hawaii lens is also now available for your prescription in any style.
The College of Optometrists offers advice to skiers and snowboarders to protect their eyes on the slopes
The College of Optometrists is urging winter sports fans to make sure they are adequately protecting their eyes when out on the slopes this winter. Although clear skies and deep powder provide perfect skiing conditions; snow is reflective, so the sun’s ultraviolet (UV) rays are much more powerful on the slopes than elsewhere – posing a risk to eye health.
Dr Susan Blakeney, the College’s Clinical Adviser explains: “It’s important that when snowboarders and skiers are getting kitted out for the slopes they get goggles to protect their eyes. As snow can reflect significantly more light than normal ground surfaces, it is vital that you protect your eyes by wearing goggles or sunglasses that are specifically designed for winter sports, and are made to the relevant safety standard to ensure they absorb sufficient UV.
“UV exposure is cumulative so, although you may not feel any immediate effects you could be putting yourself at risk of long term damage as sunlight may damage your eyes, increasing the long-term risk of developing conditions such as cataracts and possibly AMD (Age-related Macular Degeneration). If you are not sure of the best protective eyewear for you, ask your optometrist before travelling.”
Here are Dr Blakeney’s top tips for looking after your eyes on the slopes:
Wear goggles if possible – sunlight can be reflected off the surface of the snow and sunglasses may not provide sufficient all round protection.
If you’re going on a family holiday don’t forget about your children – their eyes are more receptive to UV than adult eyes, so UV protection is particularly important for them.
If you do choose sunglasses, look for the stamp that says they comply with the safety standard BS EN ISO 12312-1:2013 and have a CE mark – the manufacturer’s assurance that they meet European safety standards.
There are four categories of tint in the BS EN ISO 12312-1:2013 standard. Category 4 (the darkest) is designed for protection against extreme sun-glare for example over snowfields or on high mountains. Ask your optometrist to show you glasses in this category.
Choose eyewear that fits comfortably – make sure it is the right size for you, and unlikely to fall off in the event of sudden movements or higher winds.
Wear a hat that covers the rim of your glasses to protect your eyes from direct over head sunlight.
People who wear glasses can wear sunglasses too – sunglasses can be made to any prescription.